Hankyu Hawaiʻi Fair

The Hankyu Hawaiʻi Fair showcases authentic brands in Osaka, allowing Hawaiʻi companies to engage with over 130,000 Japanese consumers. Hankyu Hawaiʻi Fair About the Hankyu Hawaiʻi Fair The annual Hankyu Hawaiʻi Fair is presented by DBEDT in partnership with the Hankyu Hanshin Department Stores, one of Japan’s leading chains, to showcase authentic Hawaiʻi brands. The six-day fair in July is conducted at Hankyu’s main department store in Hawaiʻi companies can promote and sell their products to more than 130,000 Japanese consumers. This Fair is the best opportunity for Hawaiʻi companies seeking to sell in the Japanese market, as well as to increase brand awareness and strengthen consumer engagement. Thank you for your interest in the 2024 Hankyu Hawaiʻi Fair. Selection for 2024 is currently closed. If you are interested in being considered for future Fairs, please follow these steps: Please  register for HiSTEP Please fill out the  2025 interest form Please fill out the  Japan Market Checklist Video Recaps of the Event Japanese Language If you cannot hear the Japanese language audio, please clear your cache/browsing data, and try again. ビデオの日本語が聞こえない場合は、キャッシュを消去してもう一度ビデオを見てください。 English Language Events: Successful Selling in the Japanese Markets On October 17, 2023, representatives from the Hankyu Hawaiʻi Fair organizing team presented their annual webinar on Successful Selling in the Japanese Market. The Hankyu Hawaiʻi Fair is held annually in July at the Umeda Main Department Store has become an integral part of DBEDT’s HiSTEP export development program. Yuichi Hashimoto, General Manager of the Marketing Department spoke about the World Fair series of events that attracts thousands of consumers to the Umeda Main Department Store each month, and how the Hawaiʻi Fair has quickly grown to become one of Hankyu’s most popular events. He also shared updates on the new program, Hawaiʻi Life, which attracts customers through their Instagram channel to shop online, at Umeda, and at other department stores outside of Osaka. Akiko Sakai, Manager of the Hankyu Hawaiʻi Fair, explained the post-COVID consumer trends and updates for the upcoming 2024 Fair. You can download the  presentation decks  here:  English  and  Japanese.